Why you need a social media strategy

Reasons why you need a social media strategy

Why do you need a social media strategy?

You may think that a social media strategy is only needed if you are a large business, but I am sorry to tell you but you are wrong.

A social media strategy is essential for a number of reasons. You need to be posting with purpose, rather than for the sake of it with no clear direction. A strategy helps you to keep that focus.

So why else do I need a strategy?

1.To build a strong and organic presence

Building a strong, organic presence is done by being consistent.

Knowing when and what you are posting helps you with this, which in turn helps you to build an engaged community of followers. Failure to maintain consistency is one big reason that social media accounts don’t grow.

2. It will save you time.

How many of us don’t have enough hours in the day? I know I don’t. A strategy helps you use your time wisely as you will be posting content that you have thought about and have a clear direction for it. No more staring a blank screen and wondering what to post. You can use this new-found time for your business, or to create better content.

3. The quality of your posts will improve.

No more off the cuff posts means more thoughtful posting, and more understanding of what your audience want and expect from you.

4. You make sure your goals are achieved.

By making sure your social media efforts are more fruitful you can support broader business goals.

5. Targeting your audience more effectively.

Part of your strategy is to identify your target audience, and by knowing who they are you can talk to them directly and understand their wants and needs more, meaning you are better equipped to deal with their issues through your business.

6. Stay ahead of your competition

By working to your strategy you can ensure that you stay ahead of your competitors, because you understand your audience and speak to them in the way they want and sharing the information they need.

If you want help with writing a strategy for your business, then get in touch and let me help you.